What’s the old adage? If you can’t beat them, join them? Well, it seems that’s exactly what Tesla is doing. The upstart EV automaker has applied for a dealership license in Michigan.
This is a change, of course, for Tesla because, up until now, it has been selling its cars around the country in company-run showrooms that sell direct to customers — thereby circumventing the dealership model. However, in 2014 Michigan Gov. Rick Snyder signed a bill into law that banned direct sales of vehicles, closing the loophole Tesla has been exploiting around the U.S. to avoid opening dealers.
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