Indian automaker Tata Motors has rebranded its latest hatchback after its original name Zica attracted controversy for being similar to the mosquito-born Zika virus. The model has now been renamed Tiago.
The name was selected after an international crowdsourcing campaign which invited people to send names for the car. The final name was chosen after a social media poll in which participants were asked to choose between Tiago, Civet and Adore. Tiago received the highest votes among the three entries.
Tata Motors is one of India’s largest automobile companies, and owns the iconic British brands Jaguar and Land Rover. It had chosen the name Zica, an abbreviation of zippy car, before the outbreak of the virus in the Americas. The small car was already being promoted in an advertising campaign starring Argentinian footballer Lionel Messi Read more…
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