DETROIT — “Mobility” has become a buzzword in the automotive industry. It’s not enough anymore to simply make safe, reliable cars anymore. Brands now have to also boast about their ability to get people mobile products as well. For the last year or so, that’s mostly been just talk. Now, however, Ford is putting its stamp on modern mobility.
On Monday morning at the North American International Auto Show, Ford unveiled an all-new app called FordPass. With it, Ford owners — or anyone else — will be able to use the app to get around more easily thanks to car-sharing features and more.
Granted, this first generation of FordPass seems to be a bit more style than substance. That said, it is most certainly the first glimpse into what the new mobility universe will look and operate like in the coming decades. Let’s look at why. Read more…
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