By Saturday, Tesla Motors had secured over 276,000 pre-orders for its new mass-market Model 3.
For as shocking — and truly unprecedented — a figure as that is, perhaps even more surprising was the fact that some 115,000 of those orders were placed before the car had even been unveiled.
I am sure, like many of you, this left us at Mashable scratching our heads.
Who, we wondered, are these people that would plunk down $1,000 (albeit fully refundable) on a car they hadn’t driven, knew little about, and wouldn’t be able to actually buy in full for approximately two years? Read more…
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