Promoted by Ford
If you were to walk the floors of CES, who would you see? You’d see the usual characters – like eager, fresh-faced startups looking for a big break, or international tech behemoths on a mission to show off the blockbuster products of tomorrow. But you’d also see an unexpected character: An American institution “changing its stripes,” per se, and becoming a headliner in tech innovation
That’s the story for Ford. Still rooted in good-old-fashioned Detroit muscle, the classic American automaker has become equal parts Silicon Valley. So where you’d normally hear words like “torque” and “horsepower,” you’ll now hear “Internet of Things” and “electrification.” Read more…
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